Today's business world has become largely showbiz and hence for
establishing your company or business in the market, you require a logo
design. A logo designing becomes more than just a design for a company
or a business as it provides the identity to the company.
The
moment you see a bitten white apple with a single leaf apart you know it
as Apple Company, similarly you see a capital Y with exclamation mark,
and you know it's Yahoo! The business logos design help in creating a
brand identity for your business and communicates the purpose of your
business loud and clear to the target audience. Therefore, all the
companies and business insist upon making an attractive yet relevant
logo design for their business or company.
The world of designing
has gone through several reformations and so is the case with logo
designs as well. These days the latest buzz on the internet is of the
animated logo design. Animated logos have its advantages and
disadvantages as it undoubtedly creates a great impact on the computer
but when it comes to printing it might not create the great impact.
Anyways, that is beside the point, whether you have animated logo
designs, or a simple business logo designs, the important mistakes you
must avoid to create a logo that can get you more business by becoming a
brand identity are as follows:
First and foremost point to
consider is that the logo is being designed for the client company and
not for you. Therefore, don't ever let the enormous designer ego rule
you as it can ruin your designing career. If you think about the
client's business and his requirement then you will definitely be able
to come up with a logo designing that is unique and is relevant to his
business or company as well. Thus, the design will eventually be
fruitful to your customer.
Secondly, don't make business logo
designs too complex by creating intricate design. The intricate and
complex design looks good on the computer but not when printed as it
will lose its details. Therefore, be careful to design the logo in such a
way that it looks good on the computer and print outs.
Third
thing to consider is the fonts and the size of the fonts used in the
logo designing. If you have to design the name of the company or have
the name along with the logo design then make sure that you use right
kind of font and the size of the font. Also do not use different fonts
in higher proportion.
Forth is the use of colors. No doubt colors
add the attractiveness to the logo design but in the process of
coloring, take care that the design does not lose its visibility.
Creating a black and white design when you start working on it is a
better idea. The color should also be chosen with the business or the
profession in the mind. You cannot make a logo of a corporate company of
bright pink color! So keep in mind the color combination's that you
use.
Hope this helps you in creating a great logo design for your company.
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